Aavkira — The Art of Welcoming
← Invitation planning guides

AAVKIRA / Planning your occasion

How to prepare your invitation wording and design brief

You do not need a finished design idea to enquire. A few accurate details and considered references help the studio understand your occasion and prepare the right scope.

Prepare the information that must be correct

  • Names and preferred spellings, including titles or family wording you want shown.
  • The occasion, event date and confirmed venue details.
  • The wording for each event or invitation layout.
  • Language requirements and the client-supplied text for those languages.
  • The format you need: artwork, a single-page digital invite or a multi-page website.

If something is not confirmed, mark it as pending. Do not present a provisional time or venue as final; tell the studio when you expect to confirm it.

Use a simple wording order

An invitation commonly introduces the hosts or couple, states the occasion, gives the date and time, and names the venue. Response instructions and useful guest notes can follow.

The exact wording should reflect your family, event and preferences. Separate essential invitation text from longer directions or background information so the design can give each the right emphasis.

Explain what you like about each reference

A reference is more useful when you explain why you chose it. You might like the colour palette in one example, the typography in another and the restraint of a third. Say which elements matter and which you do not want.

References guide the understanding of your taste; they are not a request to copy another designer’s work. The collection examples on AAVKIRA’s website show illustrative directions rather than completed client commissions or fixed templates.

Agree the scope before design begins

Explain the number of events, layouts, pages and language versions you need. Mention any maps, RSVP links, custom domain, animation or extra file formats you want to discuss.

Share your preferred deadline and optional approximate budget. AAVKIRA confirms the scope, timeline, deliverables, included revisions and price in a quotation or written agreement. Additional work is discussed before proceeding.

Give one clear set of feedback

  • Collect comments from the people who need to approve the invitation.
  • Separate factual corrections from visual preferences.
  • Refer to a specific page, section or wording when requesting a change.
  • Check names, dates, times and links again before final approval.

The number of revision rounds depends on your written scope. A major change of direction or new content after approval may require additional work; it is better to resolve essential details early.

What to prepare for your occasion

Prepare your wedding invitation brief

Bring the couple’s names, preferred family wording and the details of each wedding function. If you need different language layouts or several event invitations, explain how they should work together.

  • Confirm dates, ceremony times and venue addresses for each function.
  • Share your wording and any traditions or motifs that matter to your families.
  • Choose artwork, a single-page digital invite or a multi-page website according to the content you need.
Plan your engagement invitation

Decide how you want to introduce the couple and hosts, and whether the invitation covers a ceremony, a celebration or both. Your references can guide a joyful, restrained or more expressive direction.

  • Provide the names, celebration date, start time and venue.
  • Note any dress guidance or guest response instructions.
  • Explain whether you want this design to coordinate with a future wedding invitation.
Make the celebration details clear

For a birthday or baby celebration, start with the occasion and the names you want displayed. Themes, colours and wording can then be developed around the brief rather than chosen from a fixed template.

  • Share the celebration date, venue, host wording and response contact.
  • Tell us which personal details or age references you want included.
  • Use only photographs and reference material you have permission to share.
Welcome guests to your new home

A housewarming invitation should make the address and arrival details easy to understand. Share the wording you want to use and any ceremony or gathering information that helps your guests prepare.

  • Confirm the complete address and the correct map destination.
  • Explain any separate ceremony and gathering times.
  • Mention relevant entrance, parking or response instructions.
Explain the meaning of your gathering

Your event’s name, client-supplied wording and cultural details guide the design. Explain which symbols, colours or traditions are important, rather than assuming every reference will have the same meaning.

  • Provide the confirmed event title, schedule and venue.
  • Share the exact text needed for each language layout.
  • Identify any guest guidance and imagery that should be included or avoided.
Prepare a clear corporate event brief

An invitation for a professional gathering needs accurate event information and a considered visual identity. Bring your organisation’s approved wording and brand references, and explain who the invitation is for.

  • Confirm the event title, host, date, time and venue.
  • Supply authorised logos and any relevant colour or typography guidance.
  • Explain the attendance or response instructions and the amount of content you need.